Privacy policy

PRIVACY POLICY

Last updated: June 4, 2026

Parfum Guide EU operates this store and website, including all related data, content, features, tools, products, and services, with the aim of providing a personalized shopping experience for you as a customer (hereinafter referred to as the "Services"). Parfum Guide EU is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you use the Services — whether you visit the website, make purchases, conduct other transactions, or otherwise interact with us. In the event of any discrepancy between our Terms of Service and this Privacy Policy regarding the collection, processing, and disclosure of your personal data, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand how your information is collected, used, and disclosed as described herein.

1. PERSONAL DATA WE COLLECT OR PROCESS
The term "personal data" refers to any information that identifies you or any other individual, or that can reasonably be associated with you or another individual. Personal data does not include information that is collected anonymously or anonymized in such a way that it is impossible to identify you or reasonably link the information to you. Below are the categories of personal data we may collect or process, including inferences drawn from this data. The collection and processing depend on how you interact with the Services and where you reside, and are carried out in accordance with applicable data protection laws.

* Contact Data: including your name, physical address, billing address, shipping address, telephone number, and email address.
* Financial Information: including credit card numbers, debit card numbers, financial account details, payment card data, transaction histories, payment methods, payment confirmations, and other related billing details.
* Account Information: including your username, password, security questions, and account preferences.
* Transaction Information: including details about products you view, add to your cart or wishlist, purchase, return, or exchange, as well as information about cancelled orders and past transaction history.
* Communication Information: including details you provide in messages sent to us, such as when contacting our customer support channels.
* Device Information: including data about your device, web browser, network connection, IP address, and other unique device identifiers.
* Usage Information: including details about your interaction with the Services, such as how and when you use the Services or navigate through the website interface.

2. SOURCES OF PERSONAL DATA
Below are the sources from which we may obtain your personal data:
* Directly from you: including instances when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal data.
* Automatically through the Services: including data collected from your device when you use our products or services and visit our website, as well as through cookies and similar tracking technologies.
* From our service providers: including cases when we engage them to provide specific technological solutions, or when they collect or process your personal data on our behalf.
* From our business partners or other third parties.

3. HOW WE USE YOUR PERSONAL DATA
Depending on how you interact with us and which Services you use, we may use your personal data for various purposes, which are listed below:
* Providing, Customizing, and Improving the Services: We use your personal data to provide the Services to you, including fulfilling our contractual obligations, processing payments, completing orders, saving information about your preferences and products of interest, sending account-related notifications, handling purchases, returns, exchanges, and other transactions, creating and maintaining your account or otherwise managing it, arranging delivery, simplifying return and exchange procedures, enabling product reviews, and arranging a personalized shopping experience for you, such as displaying product recommendations related to your purchases. This may include using your personal data to improve the Services and adapt them to your needs.
* Marketing and Advertising: We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional materials via email, SMS, or postal mail, as well as for displaying online advertisements for products or services within the Services or on other websites. This includes advertising tailored to your interests based on information about products you have purchased, added to your cart, or other activities within the Services.
* Security and Fraud Prevention: We use your personal data to authenticate your account, secure payment and purchase processes, detect suspicious activity, investigate and take action against potential fraudulent, illegal, unsafe, or harmful activities, and to ensure public safety and the security of our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials safe. We strongly recommend that you do not share your username, password, or other access details with third parties.

Communication with You: We use your personal data to provide customer support, respond quickly to your inquiries, efficiently deliver services, and maintain a professional business relationship with you.
* Legal Grounds: We use your personal data to comply with applicable legislation or to respond to legitimate legal processes, including requests from law enforcement agencies and government authorities. This also includes conducting investigations, pre-trial disclosure of information in civil cases, and participating in potential or ongoing litigation or other adversarial proceedings. Furthermore, we use your personal data to enforce compliance with our terms and policies and to investigate potential violations.

4. DISCLOSURE OF PERSONAL DATA
Under certain circumstances, we may disclose your personal data to third parties for legitimate business purposes in accordance with this Privacy Policy. Some of these circumstances are listed below:
* Service Providers: Personal data may be disclosed to Shopify, vendors, and other third parties who perform various services on our behalf. For example, these services include IT infrastructure management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping/delivery.
* Business and Marketing Partners: Personal data may be disclosed to business and marketing partners to provide us with marketing services and display advertisements to you. For instance, we use Shopify to personalize advertising through third-party services based on information about your online activities across other merchants' platforms and various websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you reside, you may have the right to request that we do not share your data for targeted advertising and marketing materials based on your online activities across other merchants' platforms and various websites.
* With Your Consent: Personal data may be disclosed when you explicitly direct us or otherwise consent to the transfer of specific information to third parties (for example, to ship products to you, or when you use social media widgets or login integrations via third-party platforms).
* Affiliates: Personal data may be disclosed to our affiliates or within our corporate group structure.
* Legal and Business Transfers: Personal data may be disclosed in connection with a commercial transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service and policies, and to protect the Services, our rights, and the rights of our users or others.

5. RELATIONSHIP WITH SHOPIFY
The Services are hosted on the Shopify platform, which collects and processes personal data related to your access to and use of the Services, in order to provide and improve these Services for you. The information you provide when using the Services will be transmitted to Shopify, as well as to third parties that may be located in countries other than your country of residence, for the purpose of providing and improving these Services. Furthermore, to protect, develop, and improve our business, we utilize Shopify's advanced features, which operate based on information about your interactions with our store, other merchants, and the Shopify platform itself. To provide these advanced features, Shopify may use personal data collected during your interactions with our store, other merchants, and the Shopify platform. In such cases, Shopify is responsible for processing your personal data, including responding to requests related to exercising your rights regarding the use of this data for the designated purposes. For details on how Shopify uses your personal data and what rights you have regarding this data, please refer to the Shopify Customer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data. To do so, please visit the Shopify Privacy Portal at https://shopify.com.

6. THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us and are not under our control, you should review their privacy and security policies, as well as their other terms of use. We provide no guarantees and assume no responsibility for the privacy and security of such websites, including the accuracy, completeness, or reliability of the information posted on them. Information you share in public or semi-restricted forums (including data you share on third-party social media platforms) may be accessible to other users of the Services and/or users of those third-party platforms, without any restriction on its use by us or by third parties. The mere inclusion of such links within the Services does not imply any endorsement on our part of the content of those platforms, or of their owners or operators, except as explicitly stated within the Services.

7. CHILDREN'S DATA
The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority established in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal data, you may contact us using the contact information provided below to request the deletion of that data. As of the effective date of this Privacy Policy, we are not aware of any instances where we have "shared" or "sold" (as defined by applicable law) the personal data of individuals under 16 years of age.

8. SECURITY AND RETENTION OF YOUR DATA
Please be aware that no security measure is perfect or entirely risk-free. Therefore, we cannot guarantee "absolute security." Additionally, any information you transmit to us may not be secure during transit. We recommend that you do not use unencrypted or unsecure communication channels to send us confidential information.
The retention period for your personal data depends on various factors, such as the necessity of using this information to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, and enforce other applicable contracts and policies.

9. YOUR RIGHTS AND DATA MANAGEMENT OPTIONS
Depending on where you reside, you may possess some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may apply only under certain circumstances, and in some cases, we may deny your request to the extent permitted by law.
* Right of Access (Information): You may have the right to request access to the personal data we hold about you.
* Right to Erasure (To be Forgotten): You may have the right to request the deletion of the personal data we hold about you.
* Right to Rectification (Correction): You may have the right to request the correction of inaccurate personal data we hold about you.
* Right to Data Portability: You may have the right to receive a copy of the personal data we hold about you and request its transfer to a third party (under certain circumstances and subject to certain exceptions).
* Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe link displayed in our emails. If you opt out of promotional messages, we may still send you non-promotional emails, such as those relating to your account or orders placed.

If you reside in the United Kingdom or the European Economic Area (EEA), in addition to the rights mentioned above, you may possess several other rights described below (subject to exceptions and limitations provided by local legislation):
* Objection to Processing and Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal data for specific purposes.
* Withdrawal of Consent: If we process your personal data based on your consent, you have the right to withdraw that consent at any time. The withdrawal of consent will not affect the lawfulness of any data processing carried out based on that consent prior to its withdrawal.

You may exercise any of these rights through the functionality of the Services or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. In accordance with applicable law, we may need to verify your identity before processing your request. Additionally, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require them to provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the timeframes established by applicable law.

10. COMPLAINTS
If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us, or lodge a complaint with your local data protection authority. For the European Economic Area (EEA), a list of data protection authorities is available online through the European Data Protection Board.

11. INTERNATIONAL DATA TRANSFERS
Please note that we may transfer, store, and process your personal data outside of your country of residence. If we transfer your personal data outside the European Economic Area (EEA) or the United Kingdom (UK), we will do so based on recognized data transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs), or equivalent agreements approved by the relevant competent authority in the UK, unless the transfer is made to a country that has been recognized as providing an adequate level of data protection.